The business world is a dog eat dog (Just a nice theme because 2018 is the year of the Dog in the chinese Zodiac) world. Recently a client of mine commission me to do a piece of work for animation piece to push their product.One of a top chef in Malaysia has been choosen to be the icon caharacter for the show and he is known as a celebrity chef for his wonderful style of cooking and recipes.
In order to keep the client happy, I create a few characters in the form of visual art for his choosing. Of course they are right because visual marketing is evolving and there is a huge market. There is nothing more impactful than seeing and hearing a pitch.
Their idea was to use the animation as a filler segment during the cooking show. In our industry, we have to give in to client's demand and something we try to have this foresight of anticipating their demand by taking it one step further hopefully that will make them appreciate our effort a bit more.
There was the storyboard development because the client request that there must be some injection of humour.
So we took their request to the story board
The next challenge is creating a story of the dishes that the chef cooks. In Malaysia, everyone love their food and this country is a food heaven with amazing array of food by different cultures. There is the Malay food, the Indian Food and the Chinese Food. The list just goes on and on...then there is the fusion cooking.
Me and my Creative Director were a little lost, we try delivering the concept the best way that we know. But alas, they made up their mind and this is what they wants.
A simple black and white art. There goes the entire effort of trying to make it look funny and the story board experiment.
The real reason was because of budget constraints. So that is the problem that we face in our industry. A lot of work done which could end up as unpaid work, but that is part of the job hazard. So I find it much easier to just log into steemit. Post as I like with no expectation from clients.
Is the Chinese New Year 2018
This is like a big day for the Chinese community. I have a few good friends who are in steemit and celebrating this big celebration. 
I wish you all a Happy Year ahead and may you prosper and be blessed with good health!
