Things aren't what they seem to be at first glance,these logos can prove that
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The shipping company's logo is probably one of the best-known in the world of "hidden image" logos. For those who are unaware, take a look between the "E" and the "X," where the negative space forms an arrow.
In an interview with Fast Company, the logo's designer, Lindon Leader, said, "The arrow could connote forward direction, speed and precision, and if it remained hidden, there might be an element of surprise, that aha moment."
The design has won over 40 awards and was ranked as one of the eight best logos in the last 35 years by Rolling Stone magazine.