What does drawing have to do with copywriting?
Unless you're also a storyboarder, not much.
But when your client is the world's greatest pencil, drawing is at least 50% (if not more) of your concern.
Before I took on the Blackwing account, I couldn't draw to save my life.
By the time we launched "The Blackwing Experience" (https://blackwing602.com/pages/blackwing-experience)," I was able to draw all the famous Blackwing users you see in the event brochure below.
That's right, I drew those.
I never understood how people can work on an ad or marketing project without immersing themselves in the product in some way.
Learning how to draw to advertise a pencil didn't just make me a better artist, it made me a better copywriter.
Plus, it allowed me to create ads with headlines like the one for this post.
