So you’ve decided to hire a digital marketing agency to help your business grow. But not all digital agencies are built the same and you need to do your due diligence before you invest in one. Ask these 5 questions to determine whether the digital agency and your business are a match made in heaven.
Who will be on the team working with me?
When hiring a digital marketing agency, you need to know who will be in charge of helping your business grow. The best thing about hiring a team of digital specialists is that they should have a team of professionals lending their skills to meet your needs.
If you need your website optimized for mobile use, you should be dealing with a good front-end developer. To improve SEO, you need to work with someone with a solid SEO background that can create and deliver a strong campaign from start to finish. If you need help managing your social media accounts, you will likely work with both social media and marketing content experts to lift the face of your company.
Luckily Tenba is a well-rounded team that has SEO and social media experts, as well as, full stack developers that collectively operate in five different languages.
How will we communicate?
You need to know upfront how the digital marketing agency will check in to give you updates on your campaigns. Does the agency prefer email while you prefer a phone call or an in-person meeting? That’s something you need to discuss ahead of time so you don’t encounter any problems later on.
Will you be in contact with the project lead or the person managing your Instagram account? The project lead will be able to give you a good bird’s eye view of your case. On the other hand, the social media specialist will let you know why certain pictures are better for getting “likes” than others.
At Tenba, we believe that “teamwork makes the dream work” and we work closely with each other to provide our clients with positive results. While we work hard behind the scenes, we make it easy for you by giving you one contact person that can answer all your questions.
How will you help me stand out from my competition?
Any good agency needs to understand your target audience. If you are a restaurant looking for marketing help– are you targeting local customers or tourists? If you are a B2C carsharing business – do you have an easy to use mobile application with good UX?
It’s an agency’s responsibility to become experts on your industry and find out what your competitors lack versus what you can deliver. Before we begin working together, we at Tenba do a full audit of your website and social media accounts. We identify your strengths and weaknesses and then devise a plan to make you stand out from all the competitors.
What kind of security features do you offer?
Besides creating trendy websites and managing social media accounts, a good digital agency should provide all the necessary security services crucial for today’s online world. The agency you hire should be able to conduct a full risk analysis and test your website for any vulnerabilities. At Tenba, we use up-to-date software and SSL encryption to make sure your website is safe and secure from hackers.
How long will it take to see results?
In a sea of digital marketing agencies, you need to know that you are getting your money’s worth. After setting goals for your business, your agency should be able to lay out a clear plan from start to finish. Be sure to ask your agency which analytics they track and report on.
Furthermore, you should find out how often you will receive reports, what they will contain, and what format they will take. Tenba offers both short-term and long-term services packages. For short-term services, we work together to set achievable goals for the following month. For ongoing services, we send easy-to-read monthly reports and conduct conference calls to ensure your satisfaction in our services.
Asking these five questions will give you a good idea of whether you and the agency are compatible. Not getting an answer you want to one of the above questions is not a deal breaker. However, don’t be scared to shop around until you find the perfect fit. If you are interested in finding out more about Tenba’s services please contact us at kalimera@tenbagroup.com. We can’t wait to hear from you!