It's not the official Steem account nor are the owners of it behind this. Hence the DOWNVOTES from multiple high ranking accounts on other posts. They're just behind a bunch of automated comments and they're sending traffic to this. It's just the name that makes it seem official.
Also see that 2 ranking? That's -23 points from the 25 that you start off with. A lot of people find this fake.
RE: Spread your posts through this proven strategy and get great profits in return – for posts created at 2018-01-03