Branding is very important when it comes to general consumers especially when seeking long term adopters! What we as Steemers need to to is differentiate ourselves from what others Call “Crypto Currencies” Like Bitcoin, Litecoin, Monero, Etc. This is why i wanted to talk about the branding behind “Crypto Currency”! Lets start with the definition of crypto or cryptography meaning “the art of writing or solving codes.” To the normal consumer, with no knowledge or “Crypto Currencies” might get the sense that they need to solve something to use it!The overall idea behind crypto currencies is genius and I must thank Satoshi Nakamoto for introducing the world to the idea!
I fell in love with marketing when I was on my journey to major in Accounting for my underground and learned that the key to growing a business relied heavily on marketing! But all and all this post isn’t about me it is about the crypto currency world! We all need to focus heavily on adoption with the masses if we truly want to be recognized! It doesnt matter if we are Bitcoin, Steem, Ethereum, or Dash. We want to be recognized by the world as a real Currency.
Why as a community of 200,000 Plus, why not be the first to start branding our love of steem as a DIGITAL CURRENCY! Lets get one step ahead of our competitors before its too late!
We live in the digital age! That means we need to consider greatly how we want to position ourselves for mass adoption! Digital Currencies sounds more friendly so to speak to individuals that are new to the idea of an online currency! Why dont we call them all Digital Currencies officially. Essentially that is exactly what they are! They dont sound mysterious or anything when they are referred to as Digital currencies! What I want to do for steem is just get the word out, starting with this great community!
When Creating posts dont refer to crypto currencies as such but lets note them as Digital Currencies! We are in the Digital Age, lets mark them as so!
Long story short, if we are looking to have “crypto currencies” adopted by the masses, it will need to be rebranded by the masses in the crypto currency world! We need to rebrand the identity of crypto currencies to Digital Currencies!
Would you comment below sharing your thoughts on whether to keep branding “CRYPTO CURRENCIES” as such or work as a community to brand them as Digital Currencies? What are your thoughts behind this idea? Was this this a waste of time even considering this concept?
Lets Take Steem and Steemit to the next level!
Thank you all and I hope you have a great day!
Cheers,
Albert