Going to go on a short rant.
If you want Steem to "MOON" or "go to $10" then peripheral services, giveaways and contests that revolve around other tokens|coins|shares|currencies|software are irrelevant. Downright stupid in my opinion.
HF20 is focused on onboarding new users right? Right.
Everyone here, who knows a thing or two, knows that for Steem to grow, there needs to be large scale adoption of the platform (hence the focus of HF20).
The most significant source of user growth is going to come from people who don't know, nor care all that much about crypto currency. Do you know what that means?
They won't care, nor will they want to care about any coin or token or share or software outside of Steem. The ones that do care will likely get overwhelmed and frustrated at all the technicalities of having to maintain wallets and logins and what tokens go with what services, etc.
If you want Steem to grow, stop promoting and requiring users HERE to use some other random token or software to participate in whatever you're offering.
It's pointlessly annoying and over complicated. Twitter in it's general simplicity has suffered it's entire lifetime with intuitiveness. People still don't get Twitter to this day, Twitter can't grow their platform. You know why, because Twitter isn't intuitive to non-technical, basic users. They can't figure out what it's for and how to use it and other things that should be easy.
Creating services or contest rewards that require knowledge of another currency or token adds complexity and dilutes intuitiveness as a whole. That's not a good thing. It really isn't.
Getting a reward from some contest is a wonderful feeling. Having to figure out how exactly in the world to claim and use those rewards isn't a wonderful feeling. Making use of some helpful 3rd party service is awesome. Having to figure out how to get a new wallet, exchange funds for tokens, send tokens, and jump through endless hoops to use the service isn't a wonderful feeling.
If you want Steem to continue being the social media realm for the technically savvy and the crypto fanatics ... then by all means continue on with all the random giveaways and services that require the latest and greatest token. If you want to grow Steem in a truly helpful way, focus on intuitiveness. Don't overcomplicate things.
Oh, this also applies to any 3rd party services ... like chat services.
Oh you want to be part of this really cool XYZ Community here on Steem?! Welp, you'll need to install X software, then signup for Y account, then join Z community in LaLaLand.
These things will completely go over the heads of the people needed to actually grow Steem. And many of those people will leave because of it.