Publish0x is very different from Steem and doesn’t have a blockchain or its own token. Being token agnostic is one of their USP’s.

Think about it - if Steem goes down, your whole wallet goes down here in Steemit.

On Publish0x - if one token goes down, doesn’t matter, because others may have gone up.
The more tokens they add, the more your Publish0x wallet becomes like a mini crypto hedge fund ;)

Of course you don’t have any private keys and you need to fully trust them - that’s a clear downside for hardcore crypto enthusiasts. But their target group might not care so much about it, if they are not really into crypto (yet).

The founders are faucet experts and have had other faucets before (like the Bitcoin Aliens game) so yes, you could say it’s a faucet.

I think it’s a great project and I’m curious how it will unfold.