Why is Steem so popular in South-Eastern and Eastern Asia?

I see so many people from countries like Indonesia, the Philippines, Thailand, Malaysia, South Korea, Japan and of course China.

What is the reason? What bought focus of Asians to Steem?

Is it the money? Why aren't more people from, say, Latin-America then?

Is it the community? What is the exact attraction reason, then?

What do you think?