Hey everyone! Welcome back to the second edition of Lessons Learned From Crushing It! (GaryVee's Newest Book) Today I'm going to share the lessons that GaryVee discusses when it comes to influencer marketing as he analyzes the market in its current state and what he thinks the future holds for social media influencers!
Current Book & Quotes From: Crushing It! by Gary Vaynerchuk
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In the first chapter - THE PATH IS ALL YOURS - Gary starts off by talking about the influencer market and how it is taking a sizable chunk of traditional media and is continuing to grow. He talks about the numbers and also goes on to say that right now is the best opportunity to become an influencer - there are so many market forces that are working for your benefit, you just have to put in the work and talk about what you know and love.
Here are the numbers that Gary shares:
- "YouTube's daily viewership is closing in on TV's 1.25 billion hours per day, as television viewership falls every year.
- One in every five minutes spent on mobile is spent on Facebook's apps and services.
- Every minute, 65,900 videos and photos are posted on Instagram.
- Over 3 billion snaps are created each day on Snapchat, where over 60 percent of ads are watched with the audio on."
These numbers are absolutely incredible and when I first read them, they brought to mind the power of efficient media. When one platform is simply superior to another platform, it really takes off and the numbers speak for themselves. This makes me think of Steem compared to many of these other platforms like Facebook, Instagram and Youtube... I believe that Steem really has a fundamentally better platform and while Steem is far from perfect, this community is working hard to roll out all the kinks and make this an even better platform.
I think it's just a matter of time until we see Steem mentioned in those astronomical market figures and better yet, Steem deserves it's own category just for being so unique and incredible.
Building a personal brand and getting paid to do what you love is even easier on Steem than on any other platform because you don't have to worry about trying to find brands and influencers to pay for ad spots on your content - you can just post and let the community decide if your content is worthy of an upvote.
Anyways, back to the book. Gary also mentions that brands are spending 3x more money on social media since 2009. Influencer marketing has become more than just a pipe dream, it has become a reality for so many people and it really can become your reality - if you work hard enough and talk about what you know and love.
Is this really legit? How much money are people really making as influencers? "The top-grossing YouTubers earned a combined $70 million in 2016."
These numbers are continuing to grow and as more and more influencers hit the market, there are more and more platforms and a growing audience to greet them.
"The median salary for US employees is about $51,000. You can earn that as an office manager, or you can earn the same amount running your own business built around something you love more than anything."
This really speaks to the nature of what kind of life you want to live - do you want to live the "safe life" or do you want to follow your dreams and make just as much money or more by doing what you love every single day?
I urge you to start posting more on Steem. Post about what you know and love. Gary's talking about other social platforms and about how influencers are making a killing through product placements, advertisements, endorsements, etc. but I think you can actually bypass that stuff for now by building your personal brand on this amazing platform. You can always add these revenue streams when your audience grows, but why not get paid for your hard work in the meantime through upvotes?
What does it take? Hard work, consistency, dedication, patience, passion and just talking about what you know and love. Do these things on Steem and you will grow your influence over time and eventually you will be able to tell all your friends and family that you make your living doing what you love - whether you're an electrician or a real estate guru.
Thanks for reading! Gary's book is packed with lessons and I already have a bunch of posts lined up, so stay tuned! Also, if you haven't yet bought his book, I highly recommend checking it out. Gary's past several books alongside his vlogs have really changed my life and he is one of the most authentic and genuine people out there. He's here to help - but only if you put in the work. š
Here's the Question of The Day, don't forget to post your answers in the comments!
Are you going to start posting more on Steem and try to build your personal brand on this amazing and up-and-coming platform? What will you be posting about?
Thanks for reading! Don't forget to leave your thoughts below and I look forward to seeing you in the comments!
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