That's not their job. The job of a blogger is to write stuff that people want to read and try to get compensated for doing so. If a platform wants to be the choice of bloggers who want to get compensated, they need to provide compensation. Compensation that people can spend and get use of.

That is, after all, the ultimate point of compensation. Nobody works to get paid to stick that pay in a hole. They work to get paid to buy stuff. Since the only way to do that with STEEM is to dump it on doing exchange because nobody wants to take in exchange for something useful, that's what people do.

Neither businesses nor creators have any reason to go out of their way to enable STEEM when there are 10,000 alternatives (or even three) which do what they want it to do. Exchanges make it extremely easy to care very little about that core mechanic, and so both creators and businesses don't.

An entire community of creators on the Steem blockchain have been wanting, very publicly, to be able to spend their resources on useful crap for years. Everybody knows it. At no point has it ever been particularly easy and in fact remains an uphill battle because the obsession is for holding a token and not for actually using a token.

Putting it up on an exchange is effectively indistinguishable from spending it on anything else. If anything, it pushes down the actual value of the token because it will inevitably have to be exchanged in order to be useful. And yet, people such as yourself continue to demonize both exchanges and the people who want to get some good out of their work by using them.

That is a core problem with the Steem blockchain as an economic engine.