Great explanation for where value might come from into the Steem ecosystem. Thank you.

Question: What if we build an amazing mouse trap, the best one that ever was, and still no one shows up? BitShares and STEEM are incredible blockchains from a technical perspective, but the value of their tokens and their overall usage as a DEX or Social Media platform don't seem to reflect that reality. What are your concerns related to this and SMTs? If you build this amazing thing, how will you promote it? How will people like The New York Times take you and the STEEM blockchain seriously enough to try it out? So far, the marketing efforts of Steemit,inc have been a bit ad-hoc, so I'd love to see some solid plans here or maybe even some signed contracts with some big players to launch this with once it's ready. Is this being done behind the scenes?