https://app.neilpatel.com/en/traffic_analyzer/overview?lang=en&locId=2840&domain=steemit.com
You can also do a seo audit for steemit.com and see where it lacks. Use the right keyword and you'll appear on the search. Keyword targeting and the title's keyword gives an seo boost.
RE: How is it decided which address is added to search engines when posting on Steem? Is it random?