Yeah, It is a great initiative by steem blockchain. It would be profitable in many ways, bloggers means content creators and curators earn money everywhere outside of Steemit. Some of the great website medium, mashable and reddit can include SMTs in their website.
One of the great benefits are that It'll help steemians because it brings a huge number of transactions and also the price of Steem is going to increase over time. I feel after this project the future of Steemit and Steem blockchain will be so bright.
RE: dfve