You are right its a lesser known exchange. They originally were going to be on NASDAQ then switched to batsglobalmarket. The thing is the volume for bats in usd per day is in the billions. In my opinion that is a lot of new money coming into the crypto world. I feel like bats will be more trusted than any of our cryptomarkets by fiat users. Just my opinion and I am wrong a lot.
RE: Winklevoss brothers’ application for bitcoin ETF in the US is the key event for bitcoin