The issue is to keep people
If people see the shit on trending and nothing interesting they will not be interested in powering up.
Beauty is in the eye of the beholder. You "Gold" might be other people's "Sh*t". It depends what people are interested in.
At the moment - Trending etc covers too broad a range of topics. We need a way to narrow the focus to what that particular person is interested in - which is what I tried to achieve in "Drive visitors deeper into Steemit"
If they see lots of info they are interested in - then they are much more likely to keep using the site and eventually power up.
RE: A better way then 50/50 reward splits and downvotes