Like so many others here on Steem, I’ve settled into a routine of doing a daily post, but I’m now wondering if it’s the best strategy going forwards.
The post (or more) a day, quite often on themed topics on different days of the week or month certainly seems to be an established norm among reasonable Steemians... 
There a few advantages to doing a daily-post - it's a way to maintain visibility on the platform, it's a way to stay connected, some people may even find comfort in the routine, and of course it's a means to earning a relatively stable income once you're establish and a few large-ish accounts have put you on their autovote, or semi-regular manual vote.
And as long as people keep up a certain base level of quality to their posts, I've nothing against this 'churn to earn' strategy. I think it's fair enough that people earn a stable income even if not everyone is reading everything they write.
However, I think that for me the 'churn to earn' strategy is starting to take up too much time…. especially as I need to do the same with my regular ‘revise blog’ – over there it’s about maintaining SEO visibility, over here I couldn't care less about SEO - it's just about daily connectivity and the money.
The problem is that a week's worth of daily-ish posts (10-12 posts across the two blogs, I do less on my other one) takes me at least one full working day (7 hours) to write, most of the time more than that.
This means that If I have a long three day working week teaching, all I can do in the other 2 working days is my churn posts across my two blogs, and very little else.
I mean this is fine as far as it goes, everything I write on here is stuff I want to write about, but bashing out these posts prevents me from doing more in-depth posting.
Rather than spending so much of my time doing ‘bitty posts’ of just ‘above base-line quality’ I think it might be time to do less of them, and rather than spend 1-2 days ‘on the churn’, devote a max of one day to 'churn posts' and then one (or more) days doing something more in depth – so I end up with 3-4’ churn posts plus one depth-post once a week, or thereabouts, or even more extreme: 2-3 churn posts a week and 1-2 really depth-posts once a month.
WTF do I mean by 'depth' posts...?
In the abstract they involve doing several hours of research and/ or analysis and 'exhausting' a topic, they have some degree of originality, and decent formatting/ visuals and they're well-referenced.
I haven't done one of these in ages, but a few blasts from the past include:
- This was probably the most recent on on 'how should we measure equality on Steem' - not that I intend to write obsessively just about Steem, but I do enjoy it!
- I might do a few reviews for @oracle-D - not the most enjoyable thing to write for me, but educational lucrative enough - like this one I did on cryptovouchers
- This was quite in depth and easy - 'reflections on Lammas ecovillage' - so i might do more of this sort of thing
- I then have to go all the way back to the middle of October for this 'depth post' on Facebook and addiction, quite please with this a standard going forwards.
- Then there's the series approach like this from last year '10 reasons I quit teaching' - 10 posts, linked together.
There are more, but you get the idea!
So what kind of things do I intend to write about going forwards?
I've got a few ideas/ themes but the main one is to write a micro-critique of the insanity of normal life, going through every single activity I/we do and subjecting it to a critique, with the intention of reducing it/ cutting it out - helping me towards a 'less is more' lifestyle. (About half of these will have the word/ phrase 'sub-optimality' in the title).
Maybe some more stuff on applied Buddhism.... I've long wanted to develop a sort of 'Buddhist sociology'.
Maybe something about beards.
Besides that I'll read a lot more and see where that takes me.
And maybe something analysing what I mean by the phrase 'depth-post' is a topic for another post - whether that'll be depth or churn I don't know.