It looks like the myth about MEOS being the new social media of EOS was just that a myth. However, 
Now, if this is going to rival Steem(it) I can't say, we'll have to see. But it will put some (stronger) pressure on Steem for sure. Which is a good thing IMO, because pressure might just be what Steem needs right now to find it's USP.
You might think right now: "Wait, what? USP? Steem is nearly 4 years old. Shouldn't it have a USP already?"
The answers to that is: yes and no. It does have a USP, which however isn't at all leveraged to its full potential.
And that's where I had some thoughts recently (especially after I watched the keynote):
Voice (as far as I can tell) is trying to emulate Twitter with some kind of basic income, KYC, curation and other fancy stuff - a smart move to reach a wide audience.
However, as you might know, Twitter isn't really known for having great communities. You might see some new stuff, when a person you're following is liking or sharing something or when you're searching for a tag (which is similarly how Steem(it) currently works), but that's it. There are no real communities.
So, I personally have no problems with Voice becoming the decentralised twitter - that's absolutely fine with me. Because that means, that the position of decentralised Reddit is still available... And that's where Steem fits perfectly.
Steem - the decentralized hub for communities
That's Steem's USP, which could secure the future for Steem, as it would reach a huge target audience, without going in competition with Voice. Because let's be honest: I'm still truly rooting for Steem, but money rules the world. And block.one has clearly much more of that right now than Steemit Inc or even Steem.
Oh, and it would also be a good idea to implement some kind of WebAuthn standard into Steem.
Alright, that's it for now. Don't let the FUD get you, let us rather use this situation to learn from it and use it as fuel to kickstart some changes! (seriously!)
Wolf