Hey Steemians!
This afternoon we had a long marketing meeting to analyze all the different ways we can improve our concert marketing for 2018 and beyond. As many of you know, we are still independent and try and manage as many tasks as we can "in house" without hiring 3rd parties.
Facebook had always been an extremely helpful tool for us, but over the past 6 months the changes to the algorithm, combined with recent privacy issues has left us feeling anxious about its effectiveness going forward. We agree that we need to explore new options and rely less heavily on Facebook. Our engagement on other social media platforms is not nearly as strong, with Twitter and Instagram at approximately 5% the following of our Facebook Page (150k+). Traditional media is a dying breed, with print and radio each year becoming marginalized. What is the solution?
Music Marketing is a tricky game, because as a band we do not want to annoy you and act too much like a business. Sure we have a product to sell, and we only survive when you buy it, but all we really care about is getting people in our audience so we can rock the house. That means we want to effectively reach people who are interested in our shows without pestering anyone or spamming.
Steem, you're on the cutting edge of the digital age. We are supposed to be the forward thinkers of the web! THE WEB 3.0. So we ask you.... Where do you WANT to find out about upcoming concert dates from your favorite bands?
We are going to be asking our followers on all our platforms this same question and your feedback and engagement is exactly what we need to build a new strategy.
JOIN US ON DISCORD at FIVESTAR ENTERTAINMENT where we talk about a wide variety of topics like this: https://discord.gg/hmBhxR