Do we ever think about that how companies easily sell their products to us, we had never focus on that things, they do with us, companies always wanted to sell their products, But the performed several acts on us, which are performed by their sales mind?
They play with our minds and if we don’t want to buy their products, which they are showing to us. But their words play with our minds and in the next moment we are ready to buy their products
Let’s talk about those plans, which they perform. The plan is called as “AIDA” plan. Now let’s simply this plan
"A" stand for attention or awareness. In this step companies introduce their products through heavy advertisements.
You can see all these ads on T.V and in outdoor areas. When you see all these advertisements you say hmmmm!
"I" stand for interest. They create an artificial interest by showing that you really need this through their advertisements. They give advantages of their products and people trap in their ad’s web.
"Desire":
They create a desire wishes in our mind to buy their products. They tell each and every benefits of their product and show as pro. Companies can create desire in our minds by giving it free or testing their product like an iPhone does.
"Action":
is an important part of marketing plan. Action is like a result of their previous three parts. They create action by you, to give you offers like
• Life time warranty
• Money back guarantee
• Discount of some amount
• Side offers with the products
• Buy one get one free
• Limited offers