Public Goods
An online Costco for healthy products sold at cost
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Hunter's comment
They have a more clear video on their indiegogo page: https://www.indiegogo.com/projects/public-goods-revolutionizing-household-products--3#/
Their goal is to make healthy items available at cost to everyone. Pay for a subscription and enjoy access to eco-friendly toilet paper, all-natural moisturizer, etc.
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