2700 Accounts Love Spam Comments! Is This a Case of Gaming the System or Abuse?

It seems that Hive account@ecoworld has found a huge following to upvote his numbered comments! 2700 users love the fact that he posts numbered comments under his own posts!

Now are these his bots or do we have another Hive account@steemitmarket out there with votes for hire? A quick look at steemd.com shows most if not all of these accounts were created by Hive account@steem with delegation. I spot checked, no I didn't look at all 2700 accounts. 😝

Unfortunately steemviz.com pending payout calculator isn't working correctly with the number of comments made by this guy today to show the pending payout. I do know that when I check yesterday it was over $100.

A quick check shows he's gearing up for another round.

What do you think? Abuse, just gaming the system or legitimate use of steemit.com as intended?