Hi Hive account@ogt,
Thank you for your comment. Two years ago I didn't know anything about SEO and I understand that this article might sound quite abstract. The basis behind all this is an attempt to understand how search engines rank websites. People found out that it was possible to improve the ranking of a website with certain measures. This is what is called SEO - search engine optimisation. This is a very broad subject and there is also a lot of mystery in it. If you have a website it is however quite intersting in learning about it to bring more traffic to it. Hope this makes it a little bit easier to grasp ;-)