What is AdEx
AdEx is a blockchain-based ad exchange aiming at disrupting the existing online advertising landscape and address its significant problems: advertising fraud, privacy and consent to receiving sponsored messages, etc.
AdEx is completely transparent and built on top of Ethereum smart contracts.
We believe we can empower advertisers and publishers with a platform that is secure, transparent and beneficial for all the parties involved in the process, consumers included.
Focusing on the entertainment industry and video streaming services and publishers, AdEx aims to replace the traditional digital advertising models by providing a transparent, focused solution for advertisers to collaborate with ad publishers directly, skipping middlemen fees and complications.
The platform also ensures that the end user can understand and control the ads delivered to them through the use of the AdEx User Profile personalized page.
Source: adex.network