Hey fellow Steemians,
As I've written in a previous article here, I've been going through a lot of soul searching and reflection.
Basically, for the past six years, I've been going through a roller coaster journey as a blogger and writer.
For a period, I'd be extremely passionate about writing, stubbornly believing that I should never "sell out" and only write about things I care about.
Then, I'd learn about marketing and believe that that too, is extremely important. But from experience, focusing too much on that demoralizes me as it makes me feel like I am not writing from the heart anymore.
I'd shift between these two school of thoughts constantly. Honestly, the result is that it has turned me into a bitter and angry person who pretty much hates all entrepreneurs.
And for a while I did. I really did. I was really unhappy with the entrepreneurs I've met, or the so-called gurus and experts who taught me many deceitful things. It irked me how money is always the biggest validation when it comes to business. It annoys me how cliched bullshit is what rules the self-help space.
It took me a while to get over it, but here I am today, humbled and ready to learn.
I refuse to be a whiny brat any longer.
Here's my career plan as a writer and blogger for the future. I strongly value the opinions here since Steemit isn't full of self-satisfying garbage based mostly on money:
Domain: www.Alden-Tan.com
Possible tagline: Honest and real stories for people who hate self-help
Niche: Self-help
Target audience: People who are tired of cliched ideas, stories, jargon and tripe in the self-help space. People who want a more honest and real voice they can relate to.
Branding: Me, me and more me.
For a long time since, I always felt people who branded themselves with their pictures were nothing but bimbos who loved taking selfies. I felt I didn't want to associate myself with them because it seemed gross and icky.
I want to get out of my comfort zone now. I am aiming to brand myself. With that, I ought to take full advantage of my glorious looks and videos of me Bboying. Sorry-not-sorry for the bragging haha.
Marketing strategy:
- Write consistently on my blog.
- Write and answer questions consistently on Quora.
- Write stories and upload pictures on Instagram, tapping into the #writersofinstagram community and using all appropriate hashtags.
- Market and promote to other social networks, like Steemit, Quora, Facebook Groups, Linkedin Groups, Reddit etc.
Monetization plans:
- Sell my own books and other information products.
- Become an influencer and promote companies and their products.
That's about all I can think of right now.
But all in all, I have a plan now, which beats being that whiny, starving artist who took secret pride in being a starving artist.
The artist may have a grand soul inside, but no mark will be left on the world if it's stays there.
And as I've recently just learnt, if I don't do the marketing, no one else will.
Let's go then. Please let me know what you think! Don't hold back! I can take it.
