A hot mid-July warmed blokcheyn Community: cryptocurrency novice STEEM, which is not half a year, is the third in terms of capitalization and popularity among the 657 digital currency. Indifferent to the phenomenon Steem not left us, the developers of hybrid bank blockchain-service Wirex, examining the reasons for such a rapid growth in popularity of this currency.
For a couple of weeks since the beginning of the month the market value Steemit platform, letting the currency STEEM, Steem Dollar and token Steem, increased by 2,700% and 14 July reached a record $ 352 million - which, incidentally, was the reason for hacking 260 Steemit accounts on the same night. Then the attackers managed to steal $ 85,000.
However, this did not affect the popularity of cryptocurrency. Steemit capitalization remained almost at the same level, and recently, on July 19 trading pairs Steem / BTC, Steem / ETH and SBD / BTC have been added to the popular exchange
Poloniex.
Incredible growth STEEM has caused a stormy discussion in the press and on the forums. Especially carefully searched the catch in Steemit platform itself: the project developers used blokcheyna with fully open source technology for creating a "uncensored" social network where everyone gets equivalent remuneration in local currency - and the one who creates the content, and the one who promotes or , simply put, "laykaet". Public blokcheyn Steem stores texts of publications, users, and supports voice cryptocurrency to stimulate the activities of the participants. At the same time the project site offers to make a whole - from the positions and votes to stay in the new social networks, storage in purses SBD platform - Steem dollars, of mining and trading. Suspicious? Still would!
Opinions on the Internet is already divided: some say that the concept of social networking and content creation have gained a new meaning and freedom from oversight of corporations and government agencies, others - that Steemit temporary, meaningless, controlled centrally, and their CEO Ned Scott thought of something evil. Or maybe even this veiled under the innovation scam.
Contrary to the conspiracy theorists, the growth STEEM has a logical and obvious explanation. Modern man is absolutely free and voluntarily spends on social networks at least 2.5 hours - and likely more. This is a modest figure. According to statistics, 9 out of 10 Russian Internet users actively post, pour selfie leave huskies and comments in numerous social networks, pictures of what you want, Chekina in unexpected places and indecent. What makes them tick? Psychologists mention, at least, ambition, loneliness, following fashion and thirst for communication. Here you are - do not you post it's not personal? And if you pay for it? A want of huskies money? Wait, where are you - in Steamit yet have to communicate in English, wait for the influx of Russian-speaking community.
User activity has long been the basis of the profit of the largest corporations. Google, Yandex and other digital giants initially live by someone else's content. Ned Scott realized with colleagues: blokcheyn community is formed, and he should be given the right place. Someone had to figure out how to monetize the "husky" and create attractive to miners and geeks environment based on the new rules: any work must be paid - as the creation of values, and their support and development. A content should belong to the creators, as well as financial power.
This is confirmed by active users Steemit: according to a survey on steemit.com, they really want freedom of speech, a good profit from the publication - this is particularly want professionals, journalists and copywriters; protection from kibervorov and Big Brother; opportunity to reward the worthy and earn at home and benevolent community. And of course, in addition to the financial hunger they are driven by curiosity and passion for innovation.
Since Steemit resembles popular among geeks Reddit, which makes it easier to "sell". It remained the main thing: to confirm the community's confidence, and 4 July platform rewarded early users through their own tokens, dividing evenly $ 1.3 million After the participants received bonuses and actively shared the news, began a rapid influx of users, increase project costs and currency popularity.. The classic marketing technique of content aggregators and social networks. With only one difference: all profits are hoping to get.
Well, the creators, the social network blokcheyn masterfully played on people's ambitions and it has paid off. Perhaps the win and has not yet announced, but said Ned Scott major investor: he understands that STEEM and Steemit - a grand experiment that will change the landscape of digital activity and human interaction. Continue to follow the news in the Wirex blog and stay up to date with the most current news kriptovalyutnoy industry.