Call it vision, credo or manifesto every business should have a personal and professional document that serves as a doctrine. This doctrine is your success formula. It is the last thing you see when you go to bed and the first when you wake up.
In my opinion, this document is far more important than a business plan or executive summary. Any business benefits from a Manifesto as it demonstrates not only your personal values but the signals required to carry forth the vision behind your company. Especially, if you are tech company, the Maniesto helps define responsibilities in the digital age.
The manifesto, the trending term at the moment, can be private for your eyeballs only or for public, shared with your team and customer. For example, if you are a company that send gifts and other packages to its customers, include a manifesto for the end user to hang on their walls. Manifesto complement digital packages as they signal ownership in the value chain.
Photo credit: Alpha Mom
The document is your moral compass, a directional device when all hell breaks lose . This document not only builds trust in your business but also brand loyalty.
Successful tips for building a Manifesto:
- Get visually inspired. For inspiration, google "Manifesto Images."
- Welcome and include team feedback.
- Distribute among staff and customers.
- Reflect on it during meetings.
- Share it with your corporate sponsors.
Want to build one together?
For inspiration and further insights, contact me at alice@ttcgcoach.com.