Steemit, the world's first decentralized social media platform, has taken a major step forward in its evolution as a crypto company by hiring blockchain technology and marketing expert Mitchell Loureiro, who will pilot an entirely new growth strategy.
This strategy will utilize Steem's unique "proof-of-stake" system, which distributes ownership in the Steem protocol to anyone who adds value to blockchain, with crowdsourcing plans and proposals to expand and incorporate approved projects with traditional marketing.
New VP Marketing embarked on this strategy today and will lead the traditional digital and physical marketing campaign, but most importantly, empower every Steemit user to participate in drafting proposals, and develop projects designed to attract audiences around the world.
Steemit CEO Ned Scott said:
"The way Mitchell thinks to bring Steemit from a crypto-centric project to a household name is a genius, and fully reflects our innovative nature: decentralization, empowering the community, and providing incentives for community interaction."
"Mitchell has a remarkable background and has been rooted in blockchain since 2012. He is intelligent, has significant networks to capitalize on, and has an in-depth knowledge of the Steemit community.He is an expert on growth and entry at the right moment as we prepare for dramatic growth . "
"By leveraging the wisdom of the people to strengthen and multiply the impact of marketing efforts, we will build countless sub-communities, each giving incentives to grow until we join the ranks of social media giants.The main difference is that users are truly the true owners Steem and steemit.com. "
Mitchell Loureiro, VP of Marketing at Steemit
Mitchell has a proven track record in building business strategies and exposure for next generation technologies. He built startup in Portugal's largest incubator, StartupLX, before contributing to the successful launch of the Ardor token distribution with the Nxt Foundation.
He brings iLovePDF to the top of the PDF processing market, helping to bring it to more than 5 million monthly visitors to the site, and is Santson's main marketing, the first sentiment data provider in the crypto market.
VP Marketing Mitchell Loureiro says:
"My job is to provide marketing expertise, but the future of our users Steemit.We can not play Facebook games We do not have to We have a vibrant and engaged community dedicated to sharing Steemit with the world.That is the beauty of Steemit; everyone has a voice , and everyone is rewarded for his contribution. "
This initiative, published on Steemit.com today, is expected to gain massive support from a user base of 120,000 users.
Steemit's founding cryptococcus, Steem, has been on the slash in Q1 in terms of price and demand. The market stamp is currently worth $ 40 million USD, up from $ 20 million USD in December 2016, and liquidity has been at an all-time high.
Mitchell Loureiro concludes, "If two thoughts are better than one, what do you call thousands of minds dedicated to making content awards on the net fairer? Innovation, this has never been done before, this happens after months of careful consideration, and this is ambitious , but I believe this effort will push Steemit to new heights.
