I've said it before: Steemit has a money mirage that constitutes its main unique selling proposition. What happens though is that it goes away, this mirage.
Yes, Hive account@dollarvigilante is making a ton of money in post rewards now, but if his 8th, 10th post is still "I made 15k in 12h", I wonder who's going to upvote him then? Not many I reckon. Same with the playmate, or anyone else. Moreover, they're gonna get #rekt for milking the steemers.
More and more VIP's will come to steemit and yes, many extraordinary posts that day are going to bite the dust being shadowed by that celebrity. It's the small price we have to pay to get Steemit to grow to the magnitude of FB, Reddit etc.

I know you're not upset or jealous about this. It's a valid point after all. I'm not upset either and I have a 5th of your steem and over twice the involvement from a quantitative pov (posts&comments). You're doing awesome work with the payment gateway.

In the end, it's got to happen. The exposure of Hive account@dollarvigilante's interview with Hive account@dan and Hive account@ned, the exposure the playmate created, and many others, are worth a few first posts that are well paid. After that, if they don't add real value, they won't get real value out of Steemit.