Kentucky-based designer Brandon Shepherd from Studio Bros. has come up with a useful
online tool called Logo Lab that assesses your logo on 10 key factors like balance, scalability,
color blindness, recognizability, etc. All you have to do is upload your logo in PNG or SVG
format, and the app will display what your logo looks like under each parameter. You can then
evaluate where your design succeeds and where there is room for improvement.
For example, the app will show you what your logo looks like to people with different types of
color blindness. The app also displays whether your logo is easily recognizable – does it retain
its form when it is scaled down, blurred, and pixelated? You can also see your logo as an app
icon on mobile, and placed side-by-side in a “logo soup” with the world’s most famous logos
like Nike, Coca-Cola, Facebook, Twitter, Instagram, etc.
Another excellent use of this tool is for client presentations. You can show clients what their
logo design will look like under each of these key parameters
