Facebook has treated marketers well for the past years and made it very easy to target users with ads and gain a lot of data on profiles as well. Facebook has certainly found a way to make a lot of money and in the early stages of social media development we all expected Facebook to become very influential, which it has.
Unfortunately, people are now more and more turning away from their busy newsfeed filled with irrelevant content and ads. Users are still loyal but the engagement has gone down and most people interested in real news and stories start looking elsewhere. Suddenly platfroms like Reddit and Medium started to show up and try to fill the gap of delivering a community, which lives from the content that is generated by users. No doubt that this hasn’t worked but it’s still not the platform most people are looking for because it is so different to Facebook.
Because Steemit has the great community approach and recognizes people for their great content, it has the potential to much more than all other platforms. Being in the content industry for a while now, I saw a lot of new apps, tool and sites pup up and shut down after a couple of months. Generating a user base and awareness for a new social network isn’t that easy because so many new apps are constantly popping up and are taking users away from traditional formats.
