What are the best SEO tools for beginners?

If you're an SEO beginner then Google products might be the best choice for you. Basically, you need two tools for getting started with SEO.

1. Google Search Console: It will enable you to control/customize your search appearance.
2. Google analytics: It will enable you to keep track visitor's behavior which will further help you to modify changes to your site according to traffic's behavior.
   The thing I love about Google products is they are free, well-documented and they have an amazing culture of listening to feedbacks.

Tip: Use the Yoast SEO Plugin to improve your SEO experience on WordPress.