It's open form. Just write from the heart whether funny, heartbreaking, or a style all your own. I welcome it all. If there is enough great content I may go into my own wallet and reward 4 people haha. I'd really like to showcase people who want to write great posts and know they won't fall on deaf ears. In the future I may change up the format. It's completely about what people wish to do. I want to make it a fun place for newer people. Established users probably don't need to post here, but I want steemit to be known for innovation, fun, friendship and deep thought. We all win if this draws out a great writer that people enjoy reading. Most of us have invested time but none of our own money and are seeing how it all works. Even if this contest fails, maybe something good will come out of it. I just want creative minds thinking and problem solving instead of the complaining I see happening. Those complaining are generally not those who have seen success.