Hi Steemians, see this amazing and funny story of Oobah Butler who managed to establish - the shed at dulwich - the best restaurant in London! At least on TripAdvisor and other review websites (((:
On the first view this is a very funny story - isn't it? However, it shows us the problems of todays' review webistes in a concrete manner!
Writing a fake review including a new sign-in is a five-minute story on today’s major review websites. A trained opinion spammer with samples could even get a review done in a minute. Since, it is easy for professional fake users to register under a variety of names and generate fake content without fearing legal consequences, a huge fake review industry arose over the years. Different researcher estimates fake reviews to be around 15 – 30% (Mukherjee et al., 2013; Sussin & Thompson, 2012; Luca & Zervas, 2013; Belton, 2015; Hipp, 2017). Nowadays, it goes so far, that organized opinion spammer like https://fivestar-marketing.net/ are publicly suppling fake 5-star reviews on different social media and review websites.
Our Project: THE BLOCKCHAIN WORD OF MOUTH MARKETING is built to fight this problem
BWOMM is a new generation solution of a fair and democratic review website unifying the best of Social Media and the Blockchain technology. Metaphorically, BWOMM can be seen as the child of an online review website and Steemit.com, aiming to challenge fake reviews and support the online review community by returning the value to the users who provide helpful contributions, by rewarding them with our cryptocurrency. Like Steemit.com, BWOMM.io seeks to create a crypto that can reach a broad market, including consumers and vendors who have yet not thought about to participate in any cryptocurrency, Blockchain economy or community (cf. Steemit, Inc, 2017, https://smt.steem.io/smt-whitepaper.pdf).