Nice article about Steem by Bitwala. They ask:
Will Bitcoin revolutionize the way we’re using social networks?
and, interestingly, argue that:
Full steem ahead!
One of the killer applications for mainstream acceptance of a Blockchain based solution might be the social media platform steemit. It’s inspired by reddit, where users can upload and vote on content. But steemit has a twist: Being upvoted not only makes your post more visible, but pays out Steem dollars. Every user is both a curator and a contributor. Steem dollars are tradable like any other cryptocurrency, with one Steem dollar trading at roughly 2.20 USD at the time of writing, giving Steem a market cap of 230 million USD. This makes Steem the 3rd largest cryptocurrency after Bitcoin and the hardforked branch of Ethereum (even though Ethereum Classic is fighting hard to get that 3rd position).
Very positive and coming from a Bitcoin company. STEEM greatly benefits from exchanges, and probably also payment processors.
EDIT: I see that (expectedly) they posted it also at steemit themselves. Maybe do the discussion there: https://steemit.com/steemit/@teambitwala/will-bitcoin-revolutionize-the-way-we-re-using-social-networks