Just checked it out, seems pretty dead. Funny enough their 5% cut might seem like a lot but that's better imo than what % of the equity here is held by the corp. They made the huge mistake of not eating the costs and charging 0% until the site got bigger, they have an easier to market domain name than steemit does. Probably doesn't help that the site uses BCH.

Wonder who is backing them, they seem to have two job listings up, maybe the low equity offered is just a bluff to make it seem like they're not desperate.