Bloomberg follows NY Times in a Steemit acquisition.
Last week news came out that the NY Times acquired a Steemit group called “donkeybloggers” with a deal worth about 450 million dollars. The group consists of 34 bloggers with famous whales and dolphins as ,
and
. The group owns approximately 4.5% of the total outstanding Steemit shares. The deal puts the value of the total steemit community at a shy 10 billion dollars.
Today another acquisition in Steemit stirred the social media world. A giant media corporation, Bloomberg LP, is purchasing 3 major Steemit accounts for 640 million dollars.
Bloomberg’s CEO, Michael Bloomberg twittered: “We are following the NY Times in the acquisition of steem accounts because we believe that Steemit has convinced us to be a proven media and marketing platform. By joining Steemit early we hope to positively anticipate on the deteriorating television broadcasting industry. We expect to be able to lower the cost of advertisements. And with our significant ownership of steempower we can promote our financial news more effectively to the people.
At the moment of writing the price of steem is rising 26 percent. Doubling in value in just 11 days since the NY Times acquisition. The story of Steemit has been remarkable as it started as a simple Reddit clone where you can earn real rewards and is censorship free. Since then it has adopted many features, taking the best from YouTube, Twitter and Facebook. Making it an effective social media platform that is slowly grinding away the shares of other social media companies.
- Following a short interview with Ned Scott, CEO of Steemit about the acquisition:
Question: “what do you think of Bloomberg buying into Steemit?”
: “I think that people and companies are starting to be confident about Steemit as an effective platform to promote all kinds of content. Major companies are interested because they have realized that the media industry is changing. Journalists and content creators are not selling their work to media companies anymore. They have realized that they can directly earn full rewards for their works. This full value that Steemit offers makes it attractive for these groups. Large media companies are starting to see this. The industry is changing and you can expect other media companies to rush in as well.”
Question: “why are they not buying steems on exchanges? And instead are preferring to acquire accounts with steem power?”
Ned: “Steemit works with a long term vision. It lets people put their steem into steempower for the long term investment in steemit. Because of this more than 98% of the total steems in circulation is in the form of steem power. This makes it difficult for a major company to collect enough shares without pushing the price upwards. That’s why it’s more interesting for larger companies to purchase existing accounts.”
Question: “Where do you think the price of Steem will go?”
Ned: “It’s always difficult to make any predictions. But let’s say that we realized already from the very start in June 2016 that Steemit was a game changer with huge potential. Me and my partner anticipated an absurd adoption rate. And well, yes that kind of happened. The value of Steemit has risen rapidly since. But even though we have come very far, I’m always careful with any price predictions. So I would say let’s wait and let the markets decide.”
Note: let me know if you guys think this is going to happen in the near future..
Thanks for reading.