you are quite right with this, and often times I think this aspect is overlooked, or people just don't even take the time to put any thought or effort into it, which can definitely hinder one's ability to create a support system. I think you nailed it on the head with the shear difficulty of finding one's moniker with SEO, especially if the name is irrelevant to the person or companies particular niche. Great stuff here
RE: What's In A Name? Everything! (Part 2)