The real value of SEO comes from looking beyond the obvious and finding those unique opportunities to rank for long tail keywords or relevant keywords. So instead of trying to Rank on page 1 for a term with 10,000 monthly searches and a ton of competition, find 10-20 terms with low competition and get your site on the top 3. It's GOLD!
RE: How to get on First page of GOOGLE , SEO Guide #1 - Introduction