I assume it comes down to what is said about entrepreneurship: don't do it for the money.
Money is not the best motivation to build up something of some quality.
On steemit, I see it as learning from others, on topics of your interest. If you have found a selection of people to follow, people you find interesting, it's more natural to have good content comments, to actually add something to the discussion...
So an important question is 'Why are you on steemit?'