In the world of advertising, children, who always represent an important demography, have a significant share of the advertising expenses of companies. According to Statista beklens data, advertising expenditures for children in the global market in 2012 amounted to $ 3.5 billion, while it is expected to reach $ 4.2 billion in 2019. Even though the largest part of the cake has traditional channels with spending exceeding $ 3 billion, attention is being gathered on digital platforms. Because digital advertising spending for children, which is only $ 300 million in 2012, is expected to reach $ 1.2 billion next year.
The purchasing power of children who have a say in many issues, including influencing parents' purchasing decisions, is quite remarkable. Surveys show how much manipulation and exploitation of ads published on digital platforms, where less control over children can be achieved by families.
According to research at the University of Michigan, most of the ads are potentially fraudulent. The research entitled ış Advertising in Young Children mobils Apps: A Content Analysis Apps included 135 different mobile games. The results of the survey, in which games for children aged 1 to 5 are targeted, reveal that at least one type of advertising is being published in 95% of these games. What's even more serious is that ads often go against the US advertising guidelines. The research shows that the speed of ad delivery is similar regardless of whether the applications are labeled benzer trainer Araştırma or not.