Well, I hate to say it, but I will say it anyway: 4 months ago, I wrote the article snapshotted below:
Since one of the benefits of the blockchain is that it keeps everything untampered, for ever, you can have a look for yourself here.
I told you so. I told you that Facebook will switch to a tokenized version, basically doing what they know to do best: sit, watch, see what's working and basically copying it. And if they can't copy, they will probably buy it. For the last 5 years Facebook sat on their comfy chairs while selling data to advertisers for dozens of billions. They did it relentlessly, until this business model exploded so bad, that they had to explain it to the Congress.
Now they're after "the next shiny thing", and, surprise-surprise, this next shiny thing happens to be this strange concept called "cryptocurrency". The same cryptocurrency which they banned from advertising on their wall.
I think this is the beginning of the end for Facebook. Not because they will fail at implementing a proprietary crypto (which will be, just like I wrote in the article cited above, just a glorified loyalty points system). But because, in doing so, they will validate the entire crypto-economy. They will basically play on a more even field, allowing other competitors to have a shot at this social media thing.
How will the Steem blockchain benefit from this? It's a complex question, because Steem is a complex organism: there's Steemit INC, there are witnesses, there are already formed communities and alliances. It's a pretty fragmented world, if you really look at it.
The key factor in getting a place at the big table that just opened by Facebook crypto announcement is "synergy". And by that I mean the ability to cooperate towards a common goal.
Based on what I've seen so far, this is probably the most difficult thing for the prominent members of this organization. If we look at how the "Steemit chart" is looking, it's still like a medieval structure of small protectorates which are fighting with each other. If a monolith like Facebook will really want to conquer it, it will succeed by the sheer power of focused actions.
But, to be honest, I do love the tech behind Steemit and I hope to be proved wrong.
I'm a serial entrepreneur, blogger and ultrarunner. You can find me mainly on my blog at Dragos Roua where I write about productivity, business, relationships and running. Here on Steemit you may stay updated by following me 
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