I think the last straw for me was when I was talking to my husband about letting my sister borrow a dehumidifier, and then ads for dehumidifiers started showing up in my newsfeed. I never typed the word dehumidifier, only said it with my phone next to me. Sigh.
I hope that the Pillar project with their data locker will be successful. They aim to change the way we protect and share our private data.
Great post and I will definitely be following the steps to stop FB from tracking me!