“Demographics is the statistical study of populations. It predicts the composition, size, structure, and distribution of where people live. While the recent refugee crisis in Europe disrupted the normal demographic shifts there, it remains a powerful tool for marketers searching for their best customer prospects today and tomorrow.” - Forbes
1: WORLDCUP: SOCCER
EXAMPLE:
FIFA Official App on the App Store - iTunes
itunes.apple.com/us/app/fifa-official-app/id...
Jul 02, 2017 · Read reviews, compare customer ratings, see screenshots, and learn more about FIFA Official App. Download FIFA Official App and enjoy it on your iPhone ...
Buy Rugby World Cup - Microsoft Store
www.microsoft.com/en-us/store/p/rugby-world-cup/9nblg...
The first independent application (unofficial), 100% free with no advertising and no sponsor, dedicated to the Rugby World Cup 2015, exclusively developed for Windows ...
FIFA World Cup (@FIFAWorldCup) | Twitter
twitter.com/FIFAWorldCup
The latest Tweets from FIFA World Cup (@FIFAWorldCup). Updates for Russia 2018 & #WCQ provided by the Official Site of the FIFA World Cup
World Cup is the other type of Football, better known as soccer. I used my reference in the body to show how this organization is using modern day resource examples, Twitter, I-Tunes, even Microsoft Apps. I admire this because I see that this type of utilization efforts are used to keep track of the huge fanbase on a global note. I like the structure of the new era adaptations to current times. Im sure they also have a Instagram, Facebook, youtube ads, EVEN APPS. I see the formula, now heres the picture to match. Imagery n reality basically meets here for this content. Also, I think this type of curation provides a platform to advertise and sell other products, especially in the off-season.
“According to Visible Measures, a total of 671 million video views were racked up by the top 97 social campaigns around the World Cup. “
“Performance ranged from 69% above average in college-heavy markets like Gainesville, Florida, to 44% above average in Madison, Wisconsin to 26% above average in Lexington, Kentucky. (Since we were looking at share-of-voice as opposed to tweet volume, we controlled for millennials’ tendency to tweet more in general.) This conclusion is borne out by Facebook data, where 18-24 year olds over index for soccer interests by nearly 100%.”
“Univision has already been dubbed the winner of this World Cup, delivering 35% of the total audience for the final. In key markets, and for certain games (like the Netherlands vs. Mexico), Univision routinely out delivered ABC or ESPN.”
Yes, when I see these demographics, I see into how the marketing and advertising is structured. Quite impressive. Shows on television and radio, in my opinion will have a major impact on viewership advertisement platforms. I really am learning here so I have no opinion of a “don’t”, everything is pretty much a “do” here. The entertainment value is a combination of kicking a ball, competing nations, beer, hot chicks and sports bets, with high viewership numbers which leave room for major endorsements opportunities. I am impressed actually. To detail this on a deeper note, this is a wonderful opportunity to find sound investments stock wise. Currently, SnapChat ($SNAP) is trying to buy the rights to the World Cup. With the Stock-Market is at all-time lows.
REFERENCE:
World Cup Demographics - Business Insider
www.businessinsider.com/world-cup-demographics-2014-7...
Jul 16, 2014 · A Study Of World Cup Tweets Reveals Important Insights About The Demographics Of Soccer
2: NIKE:
Nike To Stay Out In Front With Biggest Data Of All: Demographics
www.forbes.com/sites/pamdanziger/2017/06/19/nike<...
Jun 18, 2017 · Nike's Consumer Direct Offense hinges on 12 Key Cities strategy where demographics show its best prospects, active, young high-earning customers live. Key ...
Nike’s Fastest-Growing Demographic Segments - Yahoo
finance.yahoo.com/news/nike-fastest-growing.....
The women and young athletes demographic segments saw the greatest sales traction in fiscal 2015 for Nike.
Kohl's®: Nike Gear - Get Nike Apparel & More.
Kohls.com/Nike
Get Nike Apparel & More. Free Returns - $75+ Orders Ship Free!
Nike demographics, I admire because its taylored to a personality and not a type of person. Nike pretty much covers any and everyone. I seen baby shoe versions of Nike Air Jordan’s. Again, you have an investor standpoint. You also have a basic product placement opportunities, which get more and more creative. Promotional/Marketing aspect gained from readers of various Magazines. Even the outlets that sell the products of Nike are evolving. If there is a offense, I wonder what the defense of this company would be.
“Nike's plan to focus on 12 Key Cities in its Consumer Direct Offense: New York, London, Shanghai, Beijing, Los Angeles, Tokyo, Paris, Berlin, Mexico City, Barcelona, Seoul, and Milan.These are the places the company predicts will generate over 80% of Nike’s projected growth through 2020. Why? Because the company is tapping the biggest, baddest, but old-fashioned data of all: Consumer Demographics.” - Forbes
REFERENCE:
Nike To Stay Out In Front With Biggest Data Of All: Demographics
www.forbes.com/sites/pamdanziger/2017/06/19/nike<...
Jun 18, 2017 · Nike's Consumer Direct Offense hinges on 12 Key Cities strategy where demographics show its best prospects, active, young high-earning customers live. Key ...
3: LE SERANO - A LAVISH ST BARTS RESORT
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Beachside Luxury & Stylish Tranquillity At Le Sereno - A Lavish St Barts Resort.
Free minibar soft drinks · On Beach Grand Cul de Sac · Ex Voto Paris Amenities · Christian Liaigre Design
"Discovered an intimate, insiders’ secret" - Forbes
Le Sereno Saint Barthelemy - 5 Star St Barts Resort
www.serenohotels.com/
I like the beach resort aspect. This, I view as the bread and butter component of the entertainment industry. Resorts can be used for parties, fashion shows, wine/beverage tastings, business meetings, filming, even music videos. Again, this is so cool because the other topics prescribed a certain product or service and this aspect of Hotel Management can go under event services. This would be the more difficult route providing events and services versus going to another person vision and ultimately spending cash and becoming a loyal customer.
Le Sereno Saint Barthelemy - Luxury St Barths Villas
www.serenohotels.com/
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Impeccable Service, Gorgeous Ocean Views & Stylish Seclusion. Hotel & Villas.
On Beach Grand Cul de Sac · Ex Voto Paris Amenities · Free wireless Internet · Free minibar soft drinks
"Discovered an intimate, insiders’ secret" - Forbes
25+ best ideas about St barth hotel on Pinterest | St barths,...
www.pinterest.com/explore/st-barth-hotel/
25 Most Luxurious Hotels Worth the Money Le Sereno = the Angels home away from home ... St Barths Hotel | Eden Rock Hotel - Hotels and Resorts by WIMCO - Early Bird ... Hotel Saint-Barth Isle de France | Luxury Hotels Caribbean .... “It's the unicorn of hotels— glamorous without feeling snooty , stylish but still playful ...
This is cool because, I see that this particular resort utilizes Pinterest. Another free service like twitter. This can be used for a bunch of stuff. Filming a Television segment, Attaining great script writers and putting together good projects. The possibilities are endless.