It has been a few days now that I keep seeing articles dealing with the Synereo platform. Even the tag is trending today writes about it. The Cointelegraph inquires: “Steemit or Synereo? Comparing Decentralized Social Networks”. The poor CT journalist even subjects himself to the pains of digging through an infamous bitcointalk-thread, where anonymous users like to throw the worst criminal accusations at each other. It is pretty challenging to discern legitimate critique directed towards a particular subject and pure mud slinging (see "The ugly truth about the ugly truth behind Steemit").
Synereo is the name of a decentralized social network which plans to go live in September. Development has started much earlier years ago. I've been following it since the “Initial Coin Offering (ICO)”of the platforms own AMP token in march of 2015. The name refers to “to amplify” as the token will have roughly the function of Steem Power. You can "amplify" your content with it. It is furthermore not build as a blogging platform, but as a direct competitor to Facebook with the option of running a “social computer” on top of it.
My impression is that both main developers Dor Konforty and Greg Meredith are both brilliant minds and men of integrity with a penchant for perfection that has now cost them the first mover advantage, because now Steemit is the first blockchain-based social media platform and not Synereo. The whole team is very open and accessible and communication with the community runs smoothly via slack or hangouts.
I like both projects, I am invested in both and I whish both all the best. Both are highy speculative experimental projects that still could both fail completely.
Since I know Steemit, I've grown slightly more sceptic whether the complex dynamics of a social network will be replicable with a single token like AMP having to perform all the different functions of the micro economy. The total amount of available AMP is fixed at 1.6 billion and is been sold off step by step to the market (latest updates here). As there is no in-built stabilizing factor as the Steem Dollar, I guess every price move in the AMP/BTC and thus AMP/USD pairs will hit through the system. Considering the confusion among newcomers a fluctuating Steem price can cause, image the author rewards being displayed in Steem and not Steem Dollars. But maybe that's what some smart contracts will deal with a Synereo.