With the large rises in so many cryptocurrencies over the last few weeks there will be a lot of people looking to take profits to hedge against a bubble bursting. Currently most are using USD, EUR or other non-crypto. This can be awkward and have significant tax implications to many.
That's where SBD (Steem Dollars) comes in, it has held a stable peg to the US dollar for months now and is easily transferred and stored, and most appealing of all you can earn a healthy interest rate on it, currently at 5%.
Long way to go for SBD to reach that potential, but with this spike in crypto I see a real chance for SBD to make inroads.
And if SBD increases its use as a stable currency it will become a potential payment-option facilitator. Many merchants shun BTC due to it's instability and it's slow transaction speed, both of which SBD improves on.
I have not reduced my crypto holdings yet, as I think there is still a lot of room for BTC and ETH to grow, but when I do (thinking BTC $1,200 ETH $13) I will be putting a lot of it in SBD.