Amazon launched a new social network only available in the United States and only to members of the Amazon Prime program. Call of Amazon Sparks, the network mixes features of applications like Instagram and Pinterest, however, it has a differential: the products that appear in the photos can be acquired with just a few clicks.
Amazon Spark is already available on iOS and each user can have an account and publish photos, idea and even products that they like.
The other users will be able to comment on the publications and react with "smiles ", which is equivalent to the famous "enjoy " of Spark. The posts will appear in a feed format, similar to Instagram.
The user, once they join the social network, are invited to choose at least 5 interests that they would like to follow. In this way, Spark will generate a customized feed of images about the products that the user might like to know better.
If the photo contains a product that Amazon sells, a shopping bag-shaped icon will appear in the lower-right corner of the image, revealing that it can be purchased through the company's website.