I think there needs to be a critical look on the whole thing-- the inflated ego, in this context, is the very act of inflating mediocrity to importance--that's not to say that mediocrity is necessarily bad, just that the internet itself is the peoples platform--mediocrity is the point that everyone can paint, everyone can sing, and so on--but when it enters a system of reward and reputation, intent on reward and reputation, than what else can it do but conflate with the ego with what it see's as success--(poor grammar and spelling is no excuse for success)

Some people succeed, without the smear of inflated ego, because they are genuine in their approach-- How many have seen this genuine approach (or read an article explaining the keys to success) and attempted to emulate it--the term "original content" is now on the drawing boards--the intent: success.