Some insights from my world. I’m having reasonable success on platforms like Wattpad that caters to the millennials that love to write and read. These are not young people that get intimidated easily, in fact, they are fierce. I have connected with many of them and suggested they use Steemit.

Unfortunately, the crypto world is still quite scary for most of them. Most think it’s unlawful. And when they go to the front page of Steemit many of the posts focus on crypto and steemit, and some of the discussions are political, vigorous and confusing for them.

My audience is composed of 70% young girls—passionate, intelligent, and geeky. One of the first tags they search for is #feminism where the trolling is high. I have written this before, young people that love to write and read will love the reward aspect of Steemit. Steemit needs a good strategy to engage them. They are the future, once they like something everyone follows. They are incredibly passionate, loyal; they support each other and of course, they love fandoms.

We need to move beyond the monolith into curated tribes. If the user can select their preferred types of tribes when they sign up, they will have a much more welcoming experience.

A good marketing strategy can identify and prioritise the tribes that are most suitable for the growth of steemit.

On a separate note, one cheap feature that should be prioritised in the backlog is the social media sharing buttons. J