On social media people are often known and referred to by their usernames. Even if someone knows you by your real name, in practice they would call you only by your username. If a user wishes to remain publicly anonymous, and you know their real name, you never use it in public unless you want to dox them.
That my friends is the unspoken rule of the internet. Therefore, this ensures we end up calling people by their usernames while making conversation. Referring to users by their real names-even when you know them isn't preferable. They might even find it annoying if you use it constantly.
Any successful influencer will tell you that there are many things to remember when selecting a username. But few people actually give creating a username or online identity any real thought. The importance of a good brand name carries a lot of weight and importance, far more than most people think it might.
Importance of a good username?
In the world of marketing, the correct brand name can make all the difference between getting traction in the community and failing to make an impact or generating sufficient traction. On the internet, usernames need to be easy to remember but more importantly they need to sink into the minds of anyone you wish would remember it. If it really matters to you, then it needs to be in-line with what you are trying to accomplish.
Real name vs pseudo name
My real name isn't hard to remember or pronounce yet it's just easier for Steemians to call me by my username. Even at SteemFest, except for my friends and members of my crew, everyone referred to me as firepower or FP. As someone who loves observing what other people do, I found this situation quite interesting. Because Steemit isn't just an online content sharing platform, it has offline side to it where Steemians interact with one another on a regular basis, form real relationships and whatnot!
It was great because people have heard of the username Firepower, even if they didn't know me on a personal level. Most know me as the admin-mod of Steemit.Chat. If not, they knew that Firepower Crew is who they need to contact for any assistance during SteemFest etc. Admittedly, the username is also catchy!
For my 
Why Firepower?
When I first discovered Steemit I knew this is going to change lives for the better. I felt I can become part of that change and felt like I've found a new purpose in life where I could do something good for others and also benefit from doing something right.
This platform, for me infused a lot of positivity in it's character and foundation. Ergo, I felt that this is going to make a massive impact on the lives of most of it's users-which it is already!
However, I didn't just guess my username, use a name generator or flip a coin. The morning of the day I signed up, I was watching a few tank videos and that's how the name Firepower came to me. As a motorhead in my personal life, I love everything automotive and in particular I enjoy watching and reading about battle tanks and military aircrafts. I don't like war but I think these machines are awesome nevertheless.
Source
Now the real question I asked myself at the time was, 'Why should I use it?" and "What am I going to do on my account?"
I wanted my work on the platform to make a positive difference and the username Firepower was desirable. Because to me, this name packs a punch! From that perspective I suppose the username (luckily) fit me appropriately given my journey on this platform and a some of my accomplishments. These were my aspirations when I signed up!
Since hindsight is 20/20-this platform gave me an incredible opportunity to prove myself and the username I feel sometimes, turned out to be rather lucky for me!
Infact my friend 
So, Let's Talk!
How did you come up with your username and why? I'm sure many of you here are trying to create a brand of your own on Steemit. If so, does it tie-in with your future goals on this platform or any others that you are on?